It all started with a note from a friend of mine. I met her when she interviewed me for her blog about Women Entrepreneurs. I hadn't heard from her in a while and I was wondering how she was doing. Turned out she is caring for her elderly parents and isn't putting any time into her consulting business right now.
A couple of weeks later the light went on. I bet that if she isn't doing her consulting business right now, her website probably isn't up. And if her website isn't up, I bet that means that my link to it isn't working!
And sure enough, when I clicked the link for Fun Car Tattoos, I found a dead link instead of an exciting article about yours truly!
That got me to thinking...What else about my website isn't current?
I'm a little embarrassed to say that there was a lot about my website that wasn't current. Actually, "current" might not be the right word. "Stale" is probably more like it. I didn't have anything holiday specific on it. Halloween had come and gone and my business didn't even know it! My message seemed very ho-hum. It didn't have quite the "kick" it did when I originally wrote it.
Don't let this happen to you! Remember, your customers need an excuse to keep coming back to your website. If it doesn't look any different after the first couple of times they come back, they'll stop visiting it. And if they don't visit you, how can you expect them to buy from you?
And don't think that it's just aesthetics that you need to keep on top of. Look under the hood too! Make sure that your keywords and title pages are current too! Unfortunately, it's a lot like Spring cleaning. You think that you are just going to clean the base boards and you end up painting the house inside and out!
Anyone else out there got caught with an outdated website? Be sure to let us know. In the meantime, I'm posting a picture of my dog Yori who would have been on my website if I had done a better job of staying on top of things!