About Me

I had always said... If I could find a product that I loved, I would manufacture and market it.

It would have to be something totally cute, that came in fun colors and would make me smile just thinking about it. And... it would have to benefit a greater good. (After all... I was a Peace Corps volunteer in my younger years!)

My friends, Allison and Marc, gave me some very cute dog paw magnets for my birthday. They were darling but... I knew that I wanted smiley faces for my car, too! And then I wanted a cute bike and then I wanted something cute from Sonoma County and...

Well, you get the message. One thing led to another and I had to start designing them myself.

The next big challenge was figuring out how to "share the wealth." I called some of my favorite nonprofits (Canine Companions for Independence, the Sonoma County Bicycle Coalition and the YWCA of Sonoma County) and asked if they would like to receive 5% of the sales price of certain magnets. They were thrilled (of course!) and the rest is history!

With that in mind, I opened up my company, FunCarTattoos, April 1st, 2008. Shortly thereafter, I decided to start writing a blog for women entrepreneurs who were in their first year of business. I figured that with my 10 years of experience in corporate America (HP), my 10 years of experience overseas doing humanitarian and development work, and my 10 years experience in the nonprofit world (Canine Companions for Independence), I would have something to contribute.

And while I realize that I have lots of textbook learning (including an MBA from San Jose State University) there is a lot that I don't know.

I'm hoping to use this blog to both help others expand their business, and learn from others to help expand my business.

Warm regards!

Jo Anne Cohn
(smile)